A modern way of describing off camera flash, an art in its self. Those of you who know me well are aware that I can not abide camera flash and try to avoid it at all costs.
What I'm going to tell you should be kept between us! I own a flash gun or two and will use off camera flash to add punch to some of my pictures if I think they need it. Shock, horror! remember keep it between us!
I realised the potential of off camera flash before I purchased my first unit. So researched which make and type met my requirements. Then there was no stopping me I always had a flash in my bag, along with elastic bands, cardboard, silver foil and anything else I could use to help achieve the light I wanted. My camera bag looked like a waste site. Looking back I'm surprised I could get my cameras and lenses in the bag let alone find them when I needed them or for that matter lift the bag and hike the miles I did. Now days it is much easier, you can buy the attachments needed to get the right lighting effects which means a tidy lighter camera bag.
Not all of us can afford to buy all these new ad ons and part of the fun is making your own to keep the cost down. Not only that, when an improvised reflector or snoot works it adds a bit of kudos to the final picture. Which brings me neatly on to the strobist blog a great place to go if you are new or need ideas, there are videos and articles that explain the basics. Also a flickr group that allows you to ask questions and get advice.
The days of toting around a camera bag with flash and goodies are long gone. You don't need loads of kit to make great images.